Types of Online Advertising

Different types of online advertising are available to help business owners improve their businesses. You can also use online advertising to increase business sales.

Thanks to the rapid development of technology, advertising activities have become easier as you can use online platforms to reach more people who have the potential to become potential customers. In this article, we will inform you about the types of online advertising that you can use.

4 Types of Online Advertising are Commonly Used by Agencies

There are many platforms on the internet that you can use to market your business, of course. However, each platform naturally has different goals due to the different user segments. So, to determine which platform you want to use to market your business, you need to understand the following 4 types of online advertising:

1. Search Engine Marketing

Almost every business owner has a website or at least appears on search engine sites like Google, Yahoo, and Bing. Of course, anyone can search for your business using keywords related to the business field they are in.

For this reason, you can market your business website through this search engine by using search engine marketing, or what is commonly referred to as SEM so that your business website pages can appear on the first page of the search engine.

No half-measures, by using SEM, your business website will naturally be placed at the top so that people searching for keywords that match your business field can immediately see the business website.

2. Social Media Marketing

To attract the B2C or business-to-consumer market, you can use social media marketing to market your business. Social media users continue to grow every year, so you can use this as an opportunity to market your business and attract more customers.

On social media itself, you can use the Ads features available there to ensure that the content you post is seen by more users. Make sure you create interesting and creative content because the B2C market is very dense with out-of-the-box content and soft selling as well.

3. Email Marketing

Email is not just for personal communication. You can use email for business promotion purposes through email marketing. Email marketing is a form of online advertising with high effectiveness because you can send direct promotions personally, so you can be sure that the promotions you send will arrive directly in the user’s inbox.

4. Video Marketing

The last type of online advertising is video marketing. This type of advertising also has great effectiveness as users can directly see the product you are offering. If the business offered is in the form of services, you can create educational videos or webinars to get users to use these services.

Of course, you can promote the video on platforms like You-tube and even link it with SEM to attract more users to your business.

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