Pitch Deck: Definition, Functions, Elements, Building Tips

Do you understand what a pitch deck is? You need to prepare documents when you want to talk to potential investors or customers. The success of your presentation lies not only in the topic or style of the presentation. The pitch deck also increases the chances of success of your presentation.

The above statement must make you aware of the importance of creating a pitch deck before pitching. The question is, what elements should be included in the pitch deck? How do you create a pitch deck that is attractive to investors? Find the complete answer in this discussion.

Learn What a Pitch Deck Is

The Pitch Deck is a supporting document for short presentations (pitching) that is concise but comprehensive. The information in the pitch deck is useful for getting investors to fund the company or customers and other parties they want to work with.

The pitch itself takes less time than a typical presentation. Ideally, you should only pitch for 18 minutes or less.

The reason for this is that audiences such as investors or other business partners do not have enough time to study the entire business plan or collaboration to be executed. Therefore, the content of the pitch deck does not need to be too long but contain important elements.

3 Pitch Deck Functions When Pitching

The pitch deck has an important function in supporting the smooth flow of your pitch, so it needs to be prepared as much as possible before the presentation. Take a look at some of the pitch deck functions below.

1. Strengthening The Company Brand

Pitch decks can strengthen the company’s branding during presentations. Audiences can understand your product profile or brand when they see the pitch deck display that highlights the company’s image. Indirectly, you can influence the audience’s perception only through the pitch deck.

2. Send Messages to Target Audiences

Audiences are better able to receive and understand important messages during the presentation when they view the pitch deck. Important information from the pitch deck also helps the audience make important decisions after the pitch.

3. Increase Audience Interest

The pitch deck also serves to generate audience interest in collaborating or investing in your company. They will understand the value of the company, market potential, project success, etc. by looking at the graphics on the pitch deck. Apart from that, you can also ask for feedback to understand the audience’s view after the pitching.

6 Indispensable Elements in a Pitch Deck

You must have realized the importance of creating a pitch deck with complete elements after seeing the three features above. Now it’s time to create a pitch deck that is short but contains important elements. Add the following elements when you create your pitch deck.

1. Introductions

The pitch deck begins with an introduction to your company. This section is very important as it can give the first impression of your company in the eyes of the audience. The introduction section doesn’t need to be too long, you just need to introduce the company identity and the business line. For contact information, it is better to include it as a call to action in the conclusion.

2. Trouble

This section should tell you about problems in the company that your company can solve. Make sure the problem is real and backed up with facts to convince your audience. You just need to focus on a problem that you want to solve so that you can focus more on doing a business project.

3. Solution

There is a problem, there is also a solution to solve it. This section discusses simple solutions in the form of products, services, or services to overcome these problems. Highlight the uniqueness and superior value of your product compared to other competitors. The product must also be scalable or measurable so that it can be developed without difficulty.

4. Market Opportunities

It is very important to discuss the chances of success of your product in the middle of the market in the pitching. In this section, you need to convince investors that the projects you are working on are of high value and will generate great profits.

5. Products

The discussion in this section is different from the solution section. You present the product in detail. Two ways can be used, doing a demo or attaching layouts and prototypes to the pitch deck. You can also attach feedback if the product has been publicly tested or a lean startup has been used.

6. Validation

The validation section is to convince investors that your product has gone through the development process properly. You need to demonstrate the number of trials in the development process until the product is functional and ready to solve.

3 Tips for Creating a Pitch Deck that Can Attract Investors

Apart from understanding the important elements mentioned above, you also need to understand tips to create a pitch deck that can attract the attention of investors. Try to apply the following tips to make the pitch deck more interesting.

1. Create a Pitch Deck In a Short Format

Pitching doesn’t take too long, so you don’t need to create a pitch deck with many slides. Just create a pitch deck that consists of 10-12 slides, but gives comprehensive information so that the message is delivered more effectively.

2. Attach The Product Prototype

Investors will be more interested in the pitch deck if you attach a manufactured product prototype. You can present prototypes in two versions, namely a pitch deck slide and providing real product samples. Also, explain the concept and benefits of the product in solving a problem.

3. Describe The Business Risk

You can also explain the risks you face in running a business in the pitch deck. This point is useful to show investors your company’s willingness to face the worst potential or opportunity. You also need to provide an estimate of the solution being worked on to overcome this risk.

These are tips for creating a pitch deck that you can apply to make it more attractive to investors. Not only do you need investors to run your business, but you also need business partners to support the success of the project.

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