How to sell online is no longer considered just a trend. Almost all strata society believe that online selling has become a revolutionary step in the business world. Selling online for beginners is also practical so that not a few compete to benefit from this activity.
For those of you who are new to the world of online business, do you know the practical steps? Check out this article until the end to find the answer.
Get to Know The Concept of Sell Online
The concept of online selling is very simple. All you need to do is offer goods to internet users through social media, websites, or e-commerce websites. Then they buy the goods, pay with an online payment system and you send the ordered product to the desired address.
Like in-person sales, buyers don’t come by themselves. You need to run a promotion or launch a marketing strategy to attract buyers. The marketing strategy is done digitally or online through available platforms, both social media and websites.
What Is The Difference Between Sell Online and Sell Conventional?
The difference between selling online and conventionally (offline) can be derived from the platform or media used. You need a booth or a store to sell using conventional methods. In contrast, online selling is done through platforms available on the internet, which includes social media.
However, there is another difference between the two methods of selling, and that is the opening hours of the store. Online stores can operate 24 hours with no time limit.
Consumers can buy goods and contact online stores at any time, even if you can only serve them during productive hours. This advantage is not necessarily perceived by offline store owners.
12 Effective How to Sell Online for Beginners
You must have heard about the various benefits of selling online, especially for beginners. Yes, this method of selling is not only practical and flexible but also suitable for even green entrepreneurs. This business does not require a lot of capital, it can even be run in reseller or dropship mode.
Behind a number of these advantages are steps that must be implemented if you want to succeed in online sales. Anything?
1. Find Out The Interests of The Target Market
You may already have an idea for a product you want to sell or produce. But also pay attention to the target market’s interest in your product. Find out what products are needed, platforms for shopping, their social media behavior, and so on.
2. Select The Product You Want to Sell Online
From the results of the market interest research, choose the type of product or service you want to sell. There is nothing wrong with selling products according to your passion or expertise so that you can enjoy running your business more.
3. Choose The Right Platform
Where the target market is, that’s where you should sell the product. There are many media that inexperienced businessmen can use, especially social media or marketplaces. You can also do live shopping if the available inventory is only one item per variety.
4. Make Photos and Product Descriptions as Detailed as Possible
Product photos are not only “weapons” to make online store feeds look attractive, but also can build customers’ confidence. Complete the product photo upload with as full a description as possible in the title column. Customers understand your product better when it comes with a detailed description.
5. Maximize Social Media
Use all the features of social media to promote your products organically. For example, your Instagram account can be turned into a business account so customers know contact information and product galleries. Moreover, you can easily monitor the visit metrics and links of Instagram profiles.
6. Define Unique Selling Propositions
In online selling, competition can no longer be avoided. Therefore, determine a unique selling proposition (USP) to show the uniqueness of your product or business compared to other competitors. Analyze competitors and then add features they don’t have in your product.
7. Be Wise When Offering Discounts
Discounts and other forms of incentives such as free shipping, free products, or giveaways are always attractive to consumers. However, you need to be wise when offering discounts so you don’t get stuck. Just hold promotions at specific times, such as vacation moments, new product launches, paydays, and so on.
8. Use a Secure Payment Method
Build trust with your consumers by offering a trusted payment method. Digital wallets can be an alternative payment method if the customer doesn’t have a bank account.
9. Provide Consumers With The Best Experience
Even though it is operated online, it still presents itself in a customer-friendly manner. Serve customers in a friendly manner, answer their messages as quickly as possible, and handle complaints professionally. They will surely recommend your business to others thanks to your hospitality.
10. Use Safe Packaging
Make sure that the packaging you use ensures the safety of the product inside. Use packaging that is thick enough to keep the product intact and not crushed during the shipping process.
11. Choose Credible Expedition Services
Every customer wants the product to reach their hands quickly. Meet their expectations by using a credible courier service. Ask for the online store’s special parcel shipping program so that you can save on shipping costs.
12. Place Online Ads
An interesting marketing strategy certainly cannot be separated from online sales success. Don’t just market products organically on social media. Apply a paid advertising strategy as well so that more people are familiar with your product. Start placing ads on social media through Facebook’s advertising platform.
Success Tips: How to best sell Online Sales
Below are some of the best-selling online sales success tips that can help you sell online.
1. Activate Social Media
You need to use online platforms like social media as a marketing strategy if you want your product or service to sell quickly and attract the attention of customers. This successful way of selling online is the most popular and proven.
You can also use the advertising services of these different platforms that are linked to your store’s website.
2. Use Promotions to Attract Customers
This profitable way of selling online has a high conversion rate. People like promotions or reduced prices when selling products because they want to save money.
3. Add an Appealing Product Description
Customers are interested in an item not only because they like the promotional item, but also because of the attractive description of the item. However, you need to back up the attractiveness of the description with the actual product you are offering.
It is very important to apply this effective online sales strategy so that the items displayed on your e-commerce website or mobile application appear genuine and work efficiently.
4. Use a Content Marketing Strategy
Ever heard of the term “content marketing?” This marketing strategy, known as content marketing, is based on content development. Not just any content is produced, but information that is relevant, meaningful, practical, and attracts long-term customers.
The better and more valuable the content, the more likely it is that potential customers will find your business through Google.